Crypton Branding
Name
In the logo, "CRYPTON" is written fully capitalized. This capitalization is reserved for the logo only and should not be used in regular text. In texts, "Crypton" is written as a regular name, with only the first letter capitalized. In URLs or email addresses, the name should be written all lowercase, e.g., crypton.sh. The website is accessible only via crypton.sh.
Logo
Main
Icon
Structure
The Crypton logo features a unique fingerprint symbol integrated into the text, representing our focus on privacy and security. The icon version consists of the fingerprint element alone, which serves as our app icon and favicon. Both the full logo and icon should be used according to the guidelines below.
Colors
The primary color scheme uses dark or light grey as background with the opposite as text color. These combinations can be swapped between different sections of the site. The other brand colors should not be used as backgrounds, but are reserved for text elements, buttons, links, and accent colors. All colors may be lightened or darkened to create hover effects when needed.
Usage Rules
Do's
Use the logo in either white or light grey when placed on dark backgrounds.
Place the logo on a solid color background (preferably Crypton yellow, dark or light grey).
Maintain proper spacing around the logo to ensure its visibility and impact.
Don'ts
Don't use colors other than those specified in the brand guidelines.
Don't place the logo on busy backgrounds or images that reduce its legibility.
Don't allow the logo to touch or overlap with other graphic elements.
Don't stretch, distort, or modify the logo's proportions or appearance.
Fonts
Roboto
Roboto is our primary typeface, used throughout the Crypton brand. This clean, modern font is implemented in the logo, all headings, body text, user interface elements, buttons, and links to ensure a consistent brand appearance.
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0123456789
Poppins
Poppins serves as our secondary typeface, reserved for specific elements requiring enhanced visibility and emphasis. It's used for numerical counters, statistics, feature callouts, and occasionally for the "Crypton" wordmark in special applications.
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0123456789
